Indie Kids & Grunge
The Look: Dressing down look aims for authenticity and personal touch rather than the ‘designer’ status symbols of the ‘80s Yuppies. Graphically distinctive t-shirts signal your fav band, charity shop/thrift store 2nd hand items (often deliberately too big or too small for the wearer) are combined in interesting ways. Seattle Grunge look also big on local lumberjack shirts and other examples of rugged outdoor workwear.
The Time: Indie Kids from early ‘80s. Grunge later in the ‘80s and keeps growing into the ‘90s. Revivals and evolution of both subcultures continues today.
The Place: UK & USA – spreads worldwide.
Influenced: Casual dress throughout the world.
It is against this backdrop of the seemingly inexorable rise of the Yuppie that we should consider the slow but steady rise of Indie Kids and, later in the ‘80s, Grunge – both of which, in slightly different ways and, initially, on different continents, seem best understood as essentially anti-Yuppie in character. The term ‘Indie Kid’ simply refers to those young people who, deliberately turning their backs on the big money and creativity inhibiting ‘major’ record companies, were fans and followers of obscure bands on obscure, unlikely to succeed tiny, independent record companies.